Who I am
I am a User Experience Designer
Who’s crafted digital experiences for 10+ million users
Overview:
I help healthcare organizations and large enterprise brands transform complex digital systems into simple, intuitive experiences across both consumer-facing and B2B interfaces. As a UX designer, I position myself as a strategic partner to ensure every design decision supports business goals, reduces risk, and adds measurable value through user research and data-driven insights. Through early prototype testing, I identify issues, validate ideas, and craft seamless digital experiences that boost engagement and deliver strong ROI, grounded in empathy and a deep understanding of user behavior.
My passion and strengths:
- User-First: Empathizing deeply to uncover needs and craft intuitive solutions
- Inclusive Design: Treating accessibility as the baseline for richer experiences
- Empathy & Precision: Balancing user insights with business goals and technical realities
- Turning Uncertainty into Clarity: Streamlining workflows and building scalable systems
Expertise:
- End-to-end design solutions from strategy to launch
- Heuristic evaluation, UX research & behavior analysis
- Ideation, information architecture & journey mapping
- Accessibility & compliance-driven design (HIPAA, WCAG)
- Wireframing, prototyping & usability testing
- Content strategy & design for clarity
- Design systems & visual consistency
- Cross-functional collaboration & stakeholder alignment
- Continuous improvement through data & feedback
Tools:
- Figma: For prototyping, visual design, and design system
- FigJam/Miro: Ideation, brainstroming, user flows, and collaboration
- UserZoom: Moderated and unmoderated usability testing
- AI Tools: Competive research, concept and content creation
- Google Analytics: Behavior tracking and conversion data
- Rally / Jira / Trello / Asana: For sprint and ticket tracking
- ZeroHeight: For maintaining design systems
- Visual Studio Code: For HTML/CSS