Senior Product Designer Systems Leader
With 14+ years in Product Design, I specialize in turning high-complexity requirements into seamless user experiences. Having led design initiatives for products reaching over 10 million users, I bring a deep understanding of how to build scalable, accessible, and data-informed systems. My goal is to bridge the gap between human needs and business logic to drive growth at a global scale.
Design Challenges I Love Solving:
Specialize in architecting end-to-end product visions that balance technical constraints with user-centric impact.
- Scalable Enterprise Systems
- Cross-Platform Product Strategy
- High-Impact Mobile Experiences
- Complex Workflow Optimization & Automation
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Information Source: McKinsey & Company
Senior Product Designer Impacting Over10 million users
I transform high-complexity enterprise systems into intuitive, scalable experiences. By bridging technical constraints with user needs, I lead data-driven digital transformation initiatives that ensure products are built for long-term success and global impact.
Expertise:
- Product Strategy: Leading design from discovery to launch.
- User Research: Driving decisions through behavioral analysis.
- Systems Architecture: Mapping complex data and user journeys.
- Inclusive Design: Specialized in WCAG and HIPAA compliance.
- Rapid Prototyping: Validating designs through usability testing.
- Design Systems: Scaling consistency across enterprise products.
- Cross-Functional Leadership: Aligning with engineering and business.
- Future Ready Strategy: Integrating digital transformation and AI. Learn more about me
My Design Process
01
Discover & Define
Understand users, business goals, and challenges.
02
Design & Prototype
Turn insights into clear, intuitive experiences
03
Deliver & Support
Launch with confidence and continuously improve.
Driven by Data, Designing for People
What motivates users to keep exploring? Where do they pause, scroll, or click?
Understanding these patterns is the foundation of great UX.
Research-Driven Insights
Your users tell a story through every scroll, click, and pause. By analyzing these patterns, I uncover what drives engagement, and where friction lives. This research becomes the blueprint for clear navigation, intuitive layouts, and content that resonates.
Key areas include:
- Moderated & Unmoderated Testing
- Heatmap & session behavior analysis
- Usability heuristics & accessibility checkpoints
- Data-informed decision making
Human-Centered Design
Great UX is invisible. It simply works. Every element, from micro-interactions to messaging, is crafted to feel effortless. By blending empathy with structure, I turn complex workflows into intuitive, human-centered experiences that keep users coming back.
Key areas include:
- Interaction & interface design
- Empathy-driven experience flows
- Accessibility & inclusive design
- Iterative testing & refinement
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Check Florida Blue Website Led an end-to-end redesign, boosting FCR by 41% by early 2025