Why Hire Me
Your Local UX Designer
With 14+ years in UX and product design, including 6 years focused on healthcare and Insurance, I bring a deep understanding of how design can improve outcomes and efficiency. I partner with teams to solve complex problems through evidence-based design, aligning user needs with business and compliance goals. I’m passionate about creating scalable, accessible experiences that empower users and drive measurable impact.
Design Challenges I Love Solving:
I lead end-to-end design solutions from strategy to launch.
- SaaS and Enterprise Software Design / Redesign
- Mobile Friendly Website Design/ Redesign
- Mobile Apps Design/ Redesign
- Complex Workflows and Enterprise UX Solutions
Worked With Reputable Companies:
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I had the pleasure of working with Renu as a Senior Director of Experience Design, and I can confidently say she is an outstanding Interaction Designer. Renu played a critical role as the lead designer on our Payments redesign, a project that resulted in a 45% increase in customer satisfaction, the highest of any feature in our portfolio.
I have worked with Renu on several projects and all times she delivered above and beyond. She was an absolute pleasure to work with! Talented, Reliable, Kind and takes Great pride in what she does! I’ve collaborated with many creatives and Renu is defiantly one of the best! I look forward to the next collab!
Renu, Performed an awesome job in translating our requirements into a solid UI/UX Design for a new software application. And provided great advice, direction on user experience decisions. The entire team is very impressed with the results and our President agrees that she did an "Awesome Job"!
Information Source: McKinsey & Company
Who I am
UX designer who’s crafted digital experiences for 10+ million users
I help healthcare organizations and large enterprise brands transform complex systems into simple, intuitive experiences across both consumer-facing and B2B interfaces. Every design decision, from research to final interface, is driven by data, empathy, and a deep understanding of user behavior.
Expertise:
- End-to-end design solutions from strategy to launch.
- Heuristic evaluation, UX research & behavior analysis
- Ideation, information architecture & journey mapping
- Accessibility & compliance-driven design (HIPAA, WCAG)
- Wireframing, prototyping & usability testing
- Content strategy & design for clarity
- Design systems & visual consistency
- Cross-functional collaboration & stakeholder alignment
- Continuous improvement through data & feedback Learn more about me
Process
My Design Process
01
Discover & Define
Understand users, business goals, and challenges.
02
Design & Prototype
Turn insights into clear, intuitive experiences
03
Deliver & Support
Launch with confidence and continuously improve.
MY DESIGN APPROACH
Driven by Data, Designing for People
What motivates users to keep exploring? Where do they pause, scroll, or click?
Understanding these patterns is the foundation of great UX.
Research-Driven Insights
Your users tell a story through every scroll, click, and pause. By analyzing these patterns, I uncover what drives engagement, and where friction lives. This research becomes the blueprint for clear navigation, intuitive layouts, and content that resonates.
Key areas include:
- Moderated & Unmoderated Testing
- Heatmap & session behavior analysis
- Usability heuristics & accessibility checkpoints
- Data-informed decision making
Human-Centered Design
Great UX is invisible. It simply works. Every element, from micro-interactions to messaging, is crafted to feel effortless. By blending empathy with structure, I turn complex workflows into intuitive, human-centered experiences that keep users coming back.
Key areas include:
- Interaction & interface design
- Empathy-driven experience flows
- Accessibility & inclusive design
- Iterative testing & refinement
Member Payment Portal
Check Florida Blue Website Led an end-to-end redesign, boosting FCR by 41% by early 2025
Member Message Center
Check Florida Blue Website Led an end-to-end Message redesign, boosting FCR by 46% by early 2025
Frequently Asked Questions
How UX Design Can Shape User Behaviour
- Understanding UX Design
- UX Design In Healthcare Industry
- UX Design In Insurance Industry
UX design focuses on improving how users interact with products and systems, ensuring usability, accessibility, and satisfaction.
Good UX design helps people complete tasks quickly and effectively while feeling confident and satisfied with their interaction.
UX is about the overall experience and usability, while UI focuses on the visual interface and how things look and feel.
Research, Ideation, Prototyping, Testing, and Iteration — each stage refines the design to fit real user needs.
Designers often use Figma, Adobe XD, Sketch, Miro, and usability testing tools like Maze to refine designs.
Research reveals pain points, user motivations, and behaviors — guiding designers to create meaningful solutions.
Ignoring user testing, cluttered layouts, and lack of accessibility are major UX pitfalls.
Effective UX increases conversions, reduces churn, and builds trust with your brand.
Usability testing lets real users complete tasks while designers observe difficulties to make improvements.
Start by learning UX fundamentals, practicing research and wireframing, and building portfolio projects.
Healthcare UX design focuses on improving the digital experience for patients, clinicians, and healthcare organizations. It ensures that websites, apps, and software are easy to use, accessible, and help people get care safely and efficiently.
Design impacts everything from patient safety to trust. A confusing interface can lead to missed appointments, incorrect data entry, or delayed care. Good UX creates clarity, reduces stress, and helps users complete critical tasks confidently.
Strong UX reduces cognitive load, minimizes training, and improves daily operations like intake, scheduling, and billing. When healthcare staff can use systems easily, they can focus more on patients instead of software.
UX helps members understand benefits, manage claims, and find in-network care. Clear design reduces support calls and frustration, leading to higher satisfaction and trust in the insurer.
AI-powered chatbots can assist with symptom checks, appointment scheduling, and answering common questions. When designed with empathy and clarity, they improve response times and accessibility while supporting, not replacing, clinicians.
Accessible design ensures that all users, including those with disabilities or limited technical literacy, can engage with digital tools. Following WCAG and ADA standards helps organizations stay compliant and inclusive.
Without user-centered design, systems become confusing, slow, and error-prone. This leads to lower adoption, more mistakes, patient frustration, and even clinician burnout. Poor UX ultimately costs organizations time, money, and trust.
AI and analytics reveal how users behave—where they click, scroll, or get stuck. Designers can use this data to refine workflows, simplify navigation, and predict user needs for better outcomes.
Even without large budgets, clinics can improve UX through small steps: simplifying navigation, using plain language, optimizing mobile layouts, and gathering real patient feedback. Incremental changes can make a big impact.
Well-designed systems lead to:
- Fewer user errors and support tickets
- Higher patient satisfaction and trust
- Faster staff onboarding and task completion
- Increased engagement with portals and apps
- Improved overall care quality
Designers must follow HIPAA, WCAG 2.1, and ADA guidelines to protect patient data and ensure accessibility. Compliance-focused UX builds credibility and reduces legal risk.
Begin with user research—interview patients, providers, and staff. Map pain points, simplify complex tasks, and prototype new solutions. UX improvements always start with empathy and end with measurable results.
UX design simplifies complex policies and builds trust by making insurance processes clear and intuitive.
Guided workflows and clear progress steps make claim filing faster and less stressful for users.
Accessible interfaces ensure everyone, including users with disabilities, can understand policies and manage coverage independently.
Complicated navigation, unclear policy terms, and redundant forms often cause friction for users.
Simplified quote flows, trust cues, and visual clarity help users feel confident completing sign-ups or purchases.
Personalized dashboards and plan recommendations make the user experience more relevant and engaging.
A smooth, transparent, and supportive UX fosters loyalty and reduces policyholder churn.
Consistent design, transparent information, and intuitive flow make users feel safe providing personal details.
Clear visuals help users quickly understand coverage breakdowns, claim statuses, and premium summaries.
Clear navigation, FAQs, and contextual help reduce confusion and minimize calls to support teams.